Hours: Mon-Sat 11-8 p.m.
Sun 12-7 p.m.

Website: jpressonline.com

Address: 304 Bleecker St.
New York, NY 10014

In the wake of Ralph Lauren Rugby's demise, the mythical phoenix has risen from the ashes in the form of J. Press York St. Not even two months old yet, the recently-opened shop definitely isn't the J. Press your grandpa might've worn. Instead, prep staples get reinterpreted with modern cuts, while the collection balances old-school style with bold offerings like bandana paisley-inspired T-shirts, floral polos, and Nantucket red denim. With the twin brothers behind Ovadia & Sons at the helm, it's refreshing to see the York St. isn't afraid to take the road less traveled.