Paul Smith Will Use Letters from Fans to Decorate His New London Store (Video)

The designer will choose the best envelopes to post on walls.

Photo Removed
Complex Original

Blank pixel used during image takedowns

Photo Removed

Designer Paul Smith is opening a new store in London in September, however he is asking the public for help decorating the place. He asks customers to write letters to the shop. The most beautiful envelopes will be posted on the walls of the store. Smith said he got the idea from gifts he received from fans that were often cleverly crafted. In the video below he talks about his fanciful gifts.

vimeo.com

[via VogueFrance]

Latest in Style