By now everyone knows that the key to owning the summer is a pair of fresh kicks and ETQ Amsterdam is about to occupy your favorite minimalist sneakers' movement. The new kid on the block that your parents don't have to force you to hang out with, ETQ has been splashing around since 2011 with their "subdued, contemporary and wearable" kicks, but they seem ready to finally make waves. It's hard enough to find brands with nice gear, let alone those who actually know how to style their shit all proper like—tight rolls on deck. BOOM.