Stefan Sagmeister

Clients: IDEO, Sappi Paper, Red Bull, The Talking Heads, The Rolling Stones, Guggenheim Museum, New York Times Magazine, Technology Review, and more

Rule: If you want to explore a new direction professionally, it is helpful to try it out for yourself first.

"It's difficult for me to go into new territory on a client project; I'm either too responsible or too scared. There is a danger that I wind up just repeating myself, doing the things that proved to work in the past. Making little forays into unexplored areas on my own time makes this much easier and allows me to use the findings on regular projects."

Website / @sagmeisterwalsh

Sagmeister & Walsh's "Six Things" exhibition is on view at the Jewish Museum in New York City until August 4, 2013.