Hedi Slimane isn't the average high-end fashion designer. He's not just "edgy," he's got balls. Big ones. Slimane not only re-branded YSL into Saint Laurent Paris and decided to live in California instead of France, he also shot editorials with artists who used to scare the crap out of Americans.

With his Gothic engine rolling, Slimane decided to go in a different direction and slow down the scenery—resulting in a cowboy-themed photo shoot for Hero. The magazine spread features dudes dressed up in simple Americana—not over-thought heritage-inspired garments.

Click here to see an exclusive preview of the publication that his shelves April 22.

[via Style]