Outside of a cultural center in Sao Paulo, Brazil, people can be found playing classic games from the 1970s and 1980s involving more than just their iPads. A group of digital artists have turned the 3,000-square-meter facade of the building into a giant display for playing iconic games including Pac-Man, Tetris, and Space Invaders. Play! is the largest interactive arcade in the world and allows people to use their iPads as controllers, as their gameplay is shown live on the outside of a building.

[via Designboom]