East Coast skateboarding culture came into its own in '90s New York, influencing the future landscape of streetwear for years to come. What NYC lacked in empty pools and year-round sunshine it made up for with grit and a more aggressive, fuck-you attitude. While skaters like Harold Hunter and Jahmal Williams listened to rap, brands like Stussy and Zoo York were popular with downtown skate rats and rappers alike, and the Beastie Boys embraced a cool, skater-friendly aesthetic from day one, it would be decades before guys like Pharrell Williams and Lil Wayne readily embraced skate culture and learned how to ollie.