If you’re a fan of a designer or brand, wouldn’t you expect them to hold their website standards to the same ones as their products? Do you really expect a dope brand is going to sell their stuff on an e-commerce platform with all the sophistication of a Geocities website? Many stores and brands know that e-commerce execution is as important as their retail displays and spend tons of money perfecting the design of their sites to make sure they reflect the cachet of their brand. Also, in this same line of thought, check for spelling, typos and grammar mistakes, Supreme is probably not writing “t-hirts for sael” in their website.