Don Draper is huge. Not only has Mad Men star Jon Hamm's package caught the attention of the show's crew (and the entire media), it has also insinuated a bidding war between two underwear brands: Jockey and Fruit of the Loom.

After word came out that the well-endowed actor was obligated to wear underwear on the set of the hit TV show, both brands have offered the actor free underwear for life, TMZ reports.

"Jockey would like to offer our support for Jon Hamm in the form of a lifetime supply of Jockey underwear," a brand rep tells the gossip site.

And of course, Fruit of the Loom gave a statement as well: "We want people to be themselves. And if going Commando makes you happy, we say go for it. But in case you change your mind, we got you covered," a representative says.

So, if you were in Hamm's shoes, or pants (ayo), which brand would you choose?

[via TMZ]