Roots: Founded in 1961 by Carrie Mann in Santa Ana, CA.

Birdwell's Beach Britches operates with a process that's so simple and genius that it's remain unchanged since 1961. Pick one of four models, then choose your fabric, and then select a color or pattern. Hence the company's motto, "We don't build 1000 things. We build one thing 1000 ways."

The company is now owned and operated by the fourth generation of the Birdwell fam, and each custom pair is made in the USA. The trunks have been a favorite among surfers since the days of Gidget, and any surfer rocking these gets whatever the beach equivalent is of a hood pass.