High-end fashion conglomerate, PPR is now going by a new name: Kering. The corporation that is home to such brands as Balenciaga, Saint Laurent Paris, Gucci, Alexander McQueen, Brioni, and more, has decided to change its name in hopes of boosting its image. Don't worry, there aren't any expected changes to happen as your favorite high-end fashion houses—just simple rebranding. Let's see how this works out.

[via Fashionista]