In addition to being a hip-hop recording artist and producer, Swizz Beatz is a designer, painter, and most recently, creative director for Reebok. "When I start to make music, art, fashion, I think about making history. Make a classic and the rest will follow," said Swizz Beatz in an interview with Reebok about his definition of classic and how it has influenced his association with the company. Swizz claims that the Pump was his ultimate definition of a classic sneaker because, as a consumer, so much went into that one shoe. When it first hit shelves, the Pump seemed like it could make dreams come true, like wearing this sneaker translated directly to playing like the pros.