Is it possible for a heritage brand to be modern? Penfield thinks so. The Massachusetts-based outerwear company has steadily improved with every collection—an impressive feat for a brand steeped in tradition. The latest collection for spring/summer 2013 shows a mix of what makes New England, "New England," and a range of gear that will get you props in the street. Camo-print parkas are mixed with simple print sweatshirts, and floral-print shirts are paired with tailored chinos. The collection isn't about "killing the game," but more about the simple balance that exists between being fly and being able to talk to your parents' friends. That's New England, that's Penfield.

[via Hypebeast]


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