H&M gave a brief glimpse of its new cycling collection a couple months ago. The collaborative venture with Brick Lane Bikes presents stylish and functional options for urban pedal pushers.  The 11-piece collection is made entirely from sustainable materials and tested by the East London-based bike shop for durability. Water repellent jackets, shorts, technical blazers, quilted jackets, hats, and more hit stores and online beginning March 7. Peep the accompanying video below. 


[via fucking young]

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