Occupation: Brand Expert and Consultant, adidas Originals

Here's what you don't know about Gary Aspden: He was instrumental in defining the collaborative culture that has fueled street and sneaker culture in the past decade (think Peter Saville, Kazuki Kuraishi, A Bathing Ape, and Ian Brown). How? By working behind-the-scenes at adidas to help shape the Originals program. He's got old school Northern chops too—moonlighting as a DJ and kicking it with musical friends like the Happy Mondays and The Stone Roses.