While some logo redesigns aren't always well-received, so far people are responding positively to VH1's new branding identity. In their words, it represents their brand through a "high-energy sensibility where everything is 'more' — more fun, more bold, and more exciting." The logo already appears in a few of their promo ads and the video above.

Additionally, VH1 President Tom Calderone says, "Our world has clearly changed, so we want to reflect those cultural and technological changes in each of the many ways that consumers now touch the VH1 brand."

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[via Mashable]