45rpm is the parent company of multiple sub-brands that each specialize in very specific niches, but the original brand has been around since 1978. Originally a denim company that has extended out to full apparel, 45rpm creates super relaxed clothing with a strong focus on quality and craft. Traditional dying techniques are utilized in full effect, and shades of indigo dominate the brand's colorschemes season after season. 45rpm's easygoing and casual lookbooks may provide glimpses at well-constructed clothes that look awesome, but they also provide constant temptation to drop everything and relocate to the Japanese countryside.