Who He Is: Founder, United Front

While Matt George is a name you might not be familiar with, you've definitely seen his work. The Canadian creative is the talented mind behind retail spaces like NomadStüssy Toronto, and the shuttered Goodfoot. The shoes he designs under the Ransom by adidas label are one of the consistently best-looking collaborations. These small yet frequent projects are what drive his influence on streetwear, yet most know him for his role as as a creative consultant to Kanye West, where he assisted Yeezy in the development of his womenswear collection, as well as the defunct Pastelle line.