Written by Jake Woolf (@_JakeWoolf).
Ranking the most powerful people in streetwear is a daunting task. For starters, "power" isn't the same as "popularity," and the people on the list needed to be an active part of their brand, which means the majority of famous faces behind "celebrity-designed" lines like Trukfit, or rappers known for co-signing buzzed-about brands simply didn't make the cut.
It's common knowledge that a person or brand's success right now does nothing to guarantee their longevity in the business. While experience in the game overall is a factor, we also took current influence into consideration. Streetwear, at the end of the day, is about selling product, but we wanted to look beyond sales, as well to determine who has the potential to shift the aesthetic and opinions of others, both in and out of the industry. Who is driving the conversation, and who is simply a part of it?
Find out who made the cut, and who tops our list of The 25 Most Powerful People In Streetwear.