Lungs X-Ray

Client: QUIT

Agency: Saatchi & Saatchi

In a big city, it is quite commonplace to see a sidewalk littered with cigarettes flicked on the street when passing by the casual smoker. However, once a smoking ban was issued in the UK cigarette disposal bins sponsored by the anti smoking agency, QUIT became a staple of most street corners. These cigarette disposals were unique in that they featured a transparent set of lungs painted on the front, which filled up with cigarettes as smokers tossed their buts, providing a harsh visual to remind these people of the harm they were causing to their body.

image via

(page 56 in Goodvertising)