Popular Demand has officially turned its Holiday 2012 lookbook a music video. Inviting some of California’s young rappers on the come up the brand highlights its selection of tees, crewnecks, hoodies, and accessories. Check the video as a few artists including Problem, Clyde Carson, Skeme, Roach Gigz, and Sage the Gemini spit some bars. Cameos also include Ty Dolla $ign, Freddie Gibbs, Starting Six, Tory Lanez, Prince Sole, and more. Shop the looks on the Popular Demand website