Hedi Slimane Rebrands Yves Saint Laurent, Pisses Everyone Off

When: June 2012

Yves Saint Laurent went heritage for its ready-to-wear line a different kind of way this year. Researching back to 1966 when it was called Saint Laurent Rive Gauche, Hedi Slimane streamlined the OG name to Saint Laurent Paris. There was some fear that iconic YSL monogram would change to SLP, but you could hear rappers let out a collective sigh of relief when the designer decided to keep the iconic interlocking logo.