As a part of his photo exhibition entitled "Stay Lovely," photographer Kevin Amato teamed up with longtime collaborator and friend Shayne Oliver of Hood By Air, to create a a set of limited edition tees for a pop-up shop they curated. The "PIF" tee has become a street legend in the downtown scene of New York City, because if you missed the pop-up shop then you were shit out of luck. One person who definitely got one? Rap's new king of fashion A$AP Rocky, who's been seen wearing the tee on and off tour.