Blok Design devel­oped the inter­ac­tive “Not Myself Today” Campaign to improve mental health in Canada. Their goal has been to invite people to discuss their feelings and pledge their support towards open conversation. They have created street posters, T-shirts, and more. In discussing the design, Blok says:

"The iden­tity had to be bold yet per­sonal and com­fort­able. To do this, we cre­ated a spec­trum of moods and cor­re­spond­ing colours that peo­ple could iden­tify with, select and wear. We then put it out on the street to pro­voke engage­ment and dia­logue, dri­ving them to the web­site where they could learn more and pledge their support."

[via DesignWorkLife]