This denim brand was launched by serious denim nerds who were sick of shitty jeans selling for over $300 because it had a celebrity's name attached to it. These guys instead let the fabric speak for itself, and only fuck with the most prestigious denim mills in Japan. Once they get the best and also the wackiest fabrics made in Japan, they create each pair of modern-fitting jeans in Canada. If you're ever in Montreal, just ask these guys a simple question about fabric and be prepared for at least 15 minutes of awesome facts and stories about warp, weft, twill, and blends. Also, props for being name-dropped in an A$AP Rocky song.