Takeru Kobayashi is a competitive eating champion with four Guinness World Records. He's the star of Item Idem's faux-cinematic trailer titled "Hunger" for White Zinfandel food magazine. In the film (which premiered today on NOWNESS), Kobayashi eats 25 bunches of grapes following a montage of his greatest food moments. Item Idem says, “Kobayashi exists as a superstar in his own parallel world and I wanted to bring his stature as a celebrity athlete into different spheres.” Watch the film on NOWNESS.