Hublot recently invented what they're calling "Magic Gold", the world's first scratch-resistant gold. How did they pull this off? The premier episode of the design series from the Life+Times called The Blueprint, answers all those questions. We are taken to the brand's factory in Nyon, Switzerland where chairman Jean-Claude River and a few others involved in the project share the process behind the brand's latest innovation.

Watch above to learn all about the "Magic Gold", as well as to hear more about River's history with Hublot.

[via Life+Times]