Paris-based fashion house Goyard, elusive and exclusive maker of luxury goods, has released its first ever advertisement. No surprise, the focus of the ad is handcrafted quality. In the short film, there is a man making a trunk for a woman that features individualized touches such as hand-painted initials. Does this change your image of the brand? Or does it further resonate the quality that you would expect? It's safe to say, Goyard has whetted our appetites for future releases.

[via Sam & Raph]