Origin of the Name: "Saying that something is happening by the hundreds connotes a great deal of force. There’s energy and strength in numbers. Although, the less sexy answer is that I was playing around with the typography and the letters looked cool.” - Bobby Hundreds, KoreAm Magazine, 2007

Bobby and Ben Hundreds revolutionized the L.A. streetwear game in 2003. Starting with some simple sketches in his notebook, Bobby built the brand from the ground up to the Sears Tower of cool it is today.