Location: Vienna, Austria
Notable Businesses: Gerngross City Center, Hofmobiliendepot, Museum of Modern Art (MUMOK), Cafe Sperl

Located near the center of Vienna, this neighborhood is full of residential buildings. It's divided into two sections, and considered the most popular and important street in Vienna for shopping. The bulk of the shopping takes place inside of the inner section, and though it can be a nightmare around Christmas, the holiday season can bring the hypebeast out of even the most mild-mannered folks. There's more to do than just shop: there's the Hofmobiliendepot (museum of furniture), the open market Schwendermarkt, and the Techniches Museum.