Rita Ora is hot right now. The British singer is not only enjoying the success of her debut album but it's just been announced that she'll be the new face of Italian brand Superga. She will replace Alexa Chung, who's been fronting campaigns for Superga for two seasons but is unable to continue due to "TV commitments in the U.S.". Look out for Rita in the brand's spring/summer 2013 campaign to be released in March. 

[via nymag]