One of the premier shops to get your Rolex customized, Bamford Watch Department puts out work that is second to none. A Rolex is a statement watch, but after spending a couple racks on a timepiece, you would want it to look different from everyone else’s. BWD makes sure those Mr. Me Too’s stay a step behind by providing customized details to wrist wear.

Hodinkee took a visit to the brand’s tucked away London shop to show just how seriously owner George Bamford takes his craft. The details alone on the Dial Submariner, a Sonar Milgaus, and a Ghost Milgaus should have you convinced that his work is the truth. Check out the Bamford Watch Department website to check out other work. 

[via hodinkee]