Mixing clean, contemporary space with mid-century modern and vintage furnishings, the new SOTO Berlin store is a perfect environment for today's menswear. The new shop, which was designed by Anna Hofmann, carries the same range of goods as the original SOTO location—Barbour, Mark McNairy, Nanamica, Le Berlinois, and more. You'll find Eames Molded Plastic Side Chairs in the dressing rooms, exquisite wooden floors, and (in gorgeous juxtaposition) raw concrete ceilings. 

In the post-heritage era, SOTO is the perfect blend of traditional haberdashery and fresh, simple merchandising. 

Photos by Robert Wunsch. 

SOTO, Torstraße 72, 10119 Berlin, Germany

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