One look at this new packaging will make you a wine lover.
Image via Complex Original
The design studio Stranger & Stranger teamed up with winemaker Truett Hurst to redesign retailer Safeway’s wine packaging. In an effort to spice up wine shelves, the designers identified 22 wine buying occasions that would benefit from unique packaging. Each bottle is wrapped in paper covered in wine specific illustrations and typography.
[via TheDieLine ]
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