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Antonio Gaudi's Sagrada Familia is one of the most famous buildings in the world. Moment Factory is one of the most inventive art and design firms around. Naturally, when the two combine big things happen.

The latest architectural mapping project by Moment Factory hit Barcelona with a burst of color. 32,000 people witnessed the Sagrada Familia as it displayed a multimedia projection exploring the history of rebirth and hope. The color selection was informed by Gaudi's own notes and his belief that color was the "essence of life." 

Related: Meet The Designers Behind Tours For Jay-Z, A-Trak, And Arcade Fire 

[via Design Boom]