Moment Factory is a media arts and entertainment studio based in Montreal, specializing in the conception and production of multimedia environments. They combine video, lighting, architecture, sound, and special effects to create one-of-a-kind experiences that bring people together and invite them to interact with their productions.

We spoke to producer Johanna Marsal about a selection of the live music tours they've designed and produced, which includes work for Jay-Z, A-Trak, Arcade Fire, M.I.A., DJ Tiësto, Usher, Madonna, and Nine Inch Nails. They're transforming the future of interactivity by creating original content, innovating from within their team, and raising the standard of what live shows can be. See what we mean by clicking through these 10 Incredible Moment Factory Productions.