Ben Sherman's Fall 2012 campaign should be popping up on your radar soon, and is worth your attention. Produced in collaboration with Antony Crook and Glenn Kitson of The Rig Out, the project used actual guys that work at Ben Sherman's shops in London as the subjects.

Seeking to explore the magic that arose when Mod and Rocker culture clashed together, and the very roots of the Ben Sherman brand, the campaign features a host of slick looks as worn by the shop boys while they hang out at their favorite pubs and pool halls. The part where one of them has a few too many pints and hurls all over the street was thankfully left out.