North Face Purple Label continues to taunt and tease American consumers with their latest “Early Autumn” drop available at Nanamica. These early offerings feature stripes and muted colors on lightweight Pertex, which is perfect for the beginning of the cold season. Isn’t it crazy how throwing “Purple Label” in front of the name of something instantly makes it sound classier? Like, North Face jackets are jackets worn by sorority girls on their way to Planet Fitness to bang out 3 hours on the ellipticals. North Face Purple jackets are worn by those really steezy Japanese granola guys that make thick wool socks and Birkenstocks look amazing. But it doesn’t work on everything. I tried calling my car a Ford Purple Label Taurus, but it was still a piece of shit.

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