"Coke Hands" is the name of the ad campaign for Coca-Cola by Ogilvy & Mather Advertising Shanghai. Designed by Jonathan Mak Long, who also the Apple silhouettes for Steve Jobs, it also just won the Outdoor Grand Prix at the Cannes International Festival of Creativity. The idea is based on "sharing," which appropriately pairs the posters with the twitter hashtag #cokehands, promoting the campaign both online and offline. [Theinspirationroom]
