Great Design has the ability to engage the viewer emotionally, intellectually and on multiple levels. Most of us are completely unaware of the effects of design on how we perceive and digest information. But, ask 70 designers to redesign the same first page of a classic novel and you begin to see the myriad of ways design can alter information and its varying impact on meaning and content. GraphicDesign& asked 70 designers including Tony Chambers / Wallpaper*,William Drenttel and Jessica Helfand / Winterhouse, Experimental Jetset, Ellen Lupton, Luke Hayman / Pentagram, and Erik Spiekermann, among others, to contribute to Page 1:Great Expectations, “an unusual typographic experiment designed to explore the relationship between graphic design, typography and the reading of a page.” Check out the thumbs to see how these talented designers handled the task and head over to GraphicDesign to secure your own copy.
Re-designing Great Expectations
See what happens when 70 designers interpret the first page of Great Expectations in their own way.
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