NYC's distinct smell is being individually packaged inside the world's first scratch-and-sniff guide book. 19 of the city's most iconic neighborhoods are featured inside the pages of "New York, Phew York!", a new children's book created by hotel concierge Amber Jones. The story revolves around a young boy and his family as they visit the best spots in the city. Join the adventure by scratching different pages of the book to discover different neighborhoods and their scents. [PSFK]