35. Morgan Collett

Occupation: Co-Founder, Saturdays Surf

Morgan Collett studied in Italy for a few years before taking a position at Acne, so he knows a thing or two about European sensibility and good style. Maybe that's why the Saturdays Surf co-founder dresses more like the surfers of the '50s and '60s, looking more "Endless Summer" than "Point Break." We wish more weekend warriors would follow suit.