After reworking its price structure, The Hundreds’ own Private Label brand is steadily moving forward. The sub-brand—which may come off as new to some—initially started in 2006 to provide a different design aesthetic to The Hundreds' main line. Even though it has been restructured to offer a lower price point, the quality on construction, fabrics, and detail has not been sacrificed.

For Spring/Summer 2012, Private Label goes with a back-to-basics theme. The collection offers less branding and concentrates on just the right amount of details for everyday essentials. Bottoms, tops, and outerwear can be found in the selection of chinos, denim, button-downs, and more. You can purchase these pieces now at all Hundreds stores or visit the Public Label online shop on May 1 for the drop. [thehundreds]

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