’s ideas are all encompassing and anyone can join in on the discussion. As an open artistic collective, they encourage anyone inspired by their work to go out and do the same. The main concept of is to explore the use of text, in the real world, and on the Internet, as an artistic medium. While the collective is multi-media their most talked about work is their "Public Poster Project", in which they broadcast artistically and culturally relevant ideas in simple black and white banners proclaiming things like “Absurd is the new logic” and “the secret of happiness is...” [behance]