Paula Scher

In the 1970s and 80s Paula Scher begun her career as Art Director for CBS records, where she designed posters, ads and over 150 album covers a year. In 1991 Scher joined Pentagram as Partner, developing identities, packaging and signage for a variety of major clients including The New York Times Magazine, Bloomberg, Target, Jazz at Lincoln Center, Madison Square Park, Tiffany & Co., Citibank and The Public Theater. In 1998 she was inducted into the Art Directors Hall of Fame and in 2000 she won the Chrysler Award for Innovation in Design. [AIGA]