George Lois

George Lois is a prolific advertiser and Art Director. You’ll recognize his work for MTV, remember a little “I want my MTV” campaign? He also helped create VH1, Lean Cuisine and launch Tommy Hilfiger. Lois’s work also includes campaigns for Jiffy Lube, USA Today and ESPN. But, his art direction for Esquire magazine, where he oversaw numerous covers, is probably his best-known work. [George Lois]