Alexey Brodovitch

Born in Russia in 1898, Alexey Brodovitch moved to the United States in 1930. In 1934 he began working for Harper's Bazaar, under the inspiring editor, Carmel Snow. He spent nearly 25 years at the woman’s fashion magazine, ultimately influencing the profession for future generations. Brodovitch’s work at Harper's Bazaar was more in-depth and all encompassing than what previous art director’s had done; He not only arranged photos, illustrations and text on the page, but he conceived and commissioned all graphic art - including helping start the careers of photographers Richard Avedon and Irving Penn. His role at the magazine is now the model that contemporary profession of Art Direction is based on. [AIGA]