1. Know Your Japanese Brands
There are Japanese brands and then there are JAPANESE brands. One brand may lead you to discover an entirely new, obscure one that you will fall in love with. Looking into Visvim may lead you to find Phigvel. Or checking out White Mountaineering or Engineered Garments may get you to check out Mountain Research or TheSoloist. Check out sites like I Would Hit That, Sett.co.jp or Dice & Dice to get yourself acquainted with some shit you've never heard of.