A tailoring company from Australia, P.Johnson’s suits, dress shirts and accessories are impeccably crafted to give any man the most flattering and up-to-date style. But when your company’s style is as classic as P.Johnson, how do you spice things up and entice new customers to check out what you have to offer? With kind of creepy masks, of course. Similar to the companies take on their 2008 look book, where they illustrated in the men wearing their suits, the 2011 look book sends an “any man can wear this” message by creating ambiguity and hiding the models behind caricature masks.