Listing Price: $699.00
Phat Farm was one of the first apparel companies to have diverged from a hip-hop entity. Always about the money, business mogul Russell Simmons capitalized on hip-hop’s undisputed influence on fashion. Russell took advantage of the untouched market, applying his hip-hop tastemaker influence into an entire lifestyle brand. Since its start in 1992, the multi-million dollar business has paved the way for other artist-turned-apparel brands like Wu-Wear, Sean Jean, and Rocawear.